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How to Make Your Website and Social Media More Productive

Internet guru Seth Godin explains media strategy quite succinctly when he says, “It’s better to be sought online than to be found.”

Businesses which have created a pre-need, pre-search preference for their business have a major competitive advantage over businesses that count on SEO tactics or reaching customers who are ready to buy.

The TOMA Research results from surveys of more than 25,000 customers in 126 markets across North America, confirms the powerful role of proactive media in creating stronger online media returns.