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"There are No "Little Things"

Bruce Barton; author, congressman, and founder of Betty Crocker, said, “Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.”

Ensuring that your people create a positive customer experience every time is no easy matter, and often it’s the ‘little things’ they do which delight or annoy your customers.

In today’s economy you need referrals and repeat business more than ever. And nothing impacts the way your customers feel about your business more than the way you and your people treat them.          

IIt is your people, rather than your business or your products that create the customer experience and it’s that experience that will dictate your referral and repeat rates.

Here is Little Thing #7 from our Ten Little Things for Big Pay-backs:

Re-think at Every Level

Take your focus off of the ‘cost of sale’ and refocus on the cost of NO sale. Continually review your systems and processes, and invite staff and customer participation in those reviews. ‘Better’ is the enemy of ‘best’.  Just when you think you’re doing the best you can do, a competitor will find a way to do it better if you don’t.

The purpose of each and every SoundADvice we send you is to help you get a better return from every customer our advertising generates. If you would like me to deliver the complete Ten Little Things for Big Pay-backs, click here.