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Music To Your Customer's Ears

You may have heard the heart-wrenching story about the road to recovery for shooting victim, Congresswoman Gabrielle Giffords. Gabby, as she is affectionately known, was having difficulty recalling words to speak. But almost miraculously, she could recall and sing the words to songs like Don McLean’s classic ‘American Pie’, from memory.
Mouthing and singing songs from memory is all part of Giffords’ recovery program. Her medical staff has encouraged her to do it because they say it helps rebuild the brain.
Music is also one of the tools in a creative marketer’s tool chest to achieve two of marketing’s most important but difficult objectives;

1.) To touch prospects and customers at an emotional level
2.)To create messages that resonate and are memorable

Jingles like ‘I’d Like to Buy the World a Coke’ or the Meow Mix’s cat singing, ‘Meow, Meow, Meow, Meow’, created a feeling and a lasting memory for those brands. Jay Conrad Levinson, the author of Guerrilla Marketing, says, “The right music increases commercial impact by 30%".
Click here for me to deliver our Jingle Strategy Checklist to help you determine if a jingle is the right creative tool to increase your sales in 2012.

P.S. We’ve all heard the bad jingles that do more damage than good. I’ll also bring our ten Do’s and Don’ts to choosing the right jingle should your checklist determine a jingle is right for you.

So, you found this information valuable to improving your business and now you want more. Contact our Sales Manager, Chris Postin. He’ll share additional information with you to help grow your business and he’ll deliver it right to your inbox each Wednesday. Feel free to look through the Sound Advice archive for past articles.