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The 2012 Crisis

To some, the uncertainty created by domestic political stalemates, the European debt crisis, a slow recovery from the last recession and high unemployment, creates a crisis in confidence.
The Chinese spell ‘crisis’ with two symbols.

ChineseThe symbol on the left stands for danger, and certainly, with every crisis, comes danger. Interestingly, when the Chinese spell crisis, the symbol on the right stands for opportunity.
On our continent, John D. Rockefeller said, “I always try to turn every disaster into an opportunity”.
As you plan for 2012, are you digging in for danger, or are you looking for opportunities to grow your business while your competitors are digging in?
There is an old story about a successful hot dog vendor that you might want to consider as you plan for 2012.
Luigi the hot dog vendor worked hard at his roadside stand all his life so he could send his son to college. He used only the finest ingredients, stayed open long hours, advertised consistently, and sold the greatest hot dogs for miles around.
Business was booming. He had to buy a bigger oven, add to his parking lot and increase his bun order to fill demand.
His hard work and investments paid off, and his son came home from college with a business degree.
“Father, haven’t you heard? Times are getting tough. You are going to have to cut back on your expenses because there is a recession on the way”, he said. “You’re going to have to buy cheaper ingredients, turn the power off on your sign earlier each evening and cut your advertising to prepare for the weakening economy.”
Luigi thought, “Well, my son’s been to college. He ought to know. Maybe business is going to slow down”.
So Luigi started buying the cheapest ingredients he could find, he cut the power to his signs and cancelled all of his advertising. And, alas his son was right. Hot dog sales began to plummet almost overnight. “You were right son”, Luigi said to the boy. “We certainly are heading for a recession!”
Henry Ford once said, “Whether you think you can, or think you can’t, you are right”! To a very large degree, what you believe to be the future of your business will be the future of your business.
We know that knowledge of your market, faith in your company and an aggressive marketing program will give you a competitive edge in a changing economy.
We have 12 strategies to turn danger into opportunity, called Winning Ways for Tougher Days. Click here if you would like me to deliver your free Winning Ways for Tougher Days.


So, you found this information valuable to improving your business and now you want more. Contact our Sales Manager, Chris Postin. He’ll share additional information with you to help grow your business and he’ll deliver it right to your inbox each Wednesday. Feel free to look through the Sound Advice archive for past articles.