Galesburg Radio Center Home Sound Advice Archive  
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Galesburg, IL. 61401
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Standout Advertising

Up until 1950, marketers simply had to, ‘keep their name in front of the public’ to succeed. Those days are long gone.

With a wide range of ever-changing new media and the average consumer being exposed to more than 5,000 advertising messages daily, simple name recognition is no longer the key to success.

Today, your advertising must stand out in the crowd of too many media with too many ads.

But your advertising can’t ‘stand out’ if you are saying the same things as your competitors. Do you want to know if your advertising has a chance to stand out?

Simply take a copy of your ad or script, and replace your name with your competitor’s name. If the ad claims remain true using your competitor’s name, chances are your message is being lost in the over-crowded noise called ‘advertising.’

Click here for me to conduct our free Promotional Examination for Discovery to help you uncover a unique selling proposition to make your ads stand out in the crowd and increase your sales.