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People Buy from People

Some of the biggest marketing successes in history involved capitalizing on the voices, faces and personalities of charismatic corporate leaders.

From Steve Jobs introducing Apple’s newest products to Wendy’s humble founder Dave Thomas, consumers have responded positively to the credible messages delivered by real people.

One advantage of becoming the spokesperson for your business is that you are uniquely you. Your competitors cannot copy your voice or image, and your personality can be a powerful point of difference in your advertising.

People buy from people. It’s that simple. But before you decide to be the spokesperson for your business, consider tip number two from our Ten Rules of Personal Selling in Your Advertising. In rule number two, we suggest; “Be approachable. If you are to be front and center in your advertising, you must also deliver your promises by being front and center in your business. If customers cannot approach you directly and easily with complaints and comments, then you do not qualify to be your own spokesperson”.

Nothing sells like the human voice. And using your own voice, face and words, can make your campaign stand out against a hoard of ads produced by professional anonymous sources.

If you want to learn the Ten Rules of Personal Selling in Advertising, click here to request your free copy of this valuable guide..