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Your 2017 Marketing Plan

2016 is coming to an end, and you have made it through another year in an increasingly competitive and complex environment!

Congratulations! But how is your future looking?

Peter Drucker, who has been described as “the founder of modern business management” said, “The best way to predict the future is to create it.”

Your challenge for 2017 is not so much to predict what kind of year you will have, as it is to plan and implement the actions necessary to create the outcome you want.

I’m about to share with you the single most important thing about planning your marketing for the year ahead.

The most important thing about planning your marketing is… Planning your marketing!

All too often, amidst trying to run a business, marketing goes to the bottom of the pile to be looked after ‘tomorrow’.

Like the sign at the neighborhood bar that says, “Free beer, tomorrow”. You know they’ve never given any free beer because tomorrow never comes.

Everything you do, from hiring your new sales manager to renewing your lease and ordering your merchandise, has a deadline. But, marketing and advertising decisions always seem to be able to be postponed.

Businesses that don’t plan often end up doing last-minute knee-jerk promotions in reaction to their competition, rather than strategically holding the course to build their brand.

One of the cornerstones of any successful business plan is a well thought out marketing plan.