Galesburg Radio Center Home Sound Advice Archive  
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Galesburg, IL. 61401
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Your Two Best Sales People

Your best, most effective sales people aren’t on your sales or customer-service staff.

Your best sales people are;

1.) Your Customers, and
2.) You

There is no doubt about the value of cultivating a sales team that understands the importance of building customer relationships. But no one can sell your product like you, and happy customers will always be your best sales people.

Advertising is simply ‘multiplied salesmanship.’ Your sales message can be repeated over and over to reach many more prospects, much more cost-effectively, than your sales people can reach in person.

And two of the most effective ‘sales people’ to deliver that message can be you, and your customers.

Positioning you as a passionate and credible spokesperson for your business can be a unique way of having your message stand out against a back drop of anonymous voices. And no claims, about your product or your company, come with more credibility than the testimonials of real people…your satisfied customers.