Galesburg Radio Center Home Sound Advice Archive  
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Galesburg, IL. 61401
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Filling In Your Blanks
 

An elementary school teacher presented each of her first graders with the first half of 25 well-known proverbs. Here are some of the phrases she presented, and how her six-year-olds filled in the blanks;

• Strike while the…….bug is close.
• You can’t teach an old dog new …….math
• A miss is as good as a …….mister
• Where there is smoke there is …….pollution
• Children should be seen and not ……spanked or grounded

That last one is a little self-serving, but none the less hilarious. How do your prospects and customers fill in the blanks about you?

It’s important that your name be clearly associated with a relevant and powerful slogan.

The best marketers, from Nike’s ‘Just Do It’ to M&M’s “Melts in your mouth, not in your hands’ have harnessed the power of advertising slogans.

Have you marketed your slogan so powerfully that the blank will consistently be filled in correctly?