Galesburg Radio Center Home Sound Advice Archive  
154 E. Simmons Street
Galesburg, IL. 61401
Business Line: 309.342.5131
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Experiential Marketing

 
Advertising was invented as a cost effective way of reaching and influencing more people than your sales people could possibly meet face-to-face.

Having said that, most advertising is designed to ultimately drive face-to-face engagement with your people.

One of the most effective ways to generate those face-to-face encounters with your prospects and customers is to facilitate and promote special events where they can experience your products and build relationships with you and your staff.

An October 2015 Demand Metric study of more than 200 businesses, reported that nearly half, 47% of the respondents, said that 25% or more of their new customers were generated by either hosting or participating in event marketing.

Special events from educational seminars to hosting charity dunk-tanks, and from new product demonstrations and invitation-only preferred-customer events, can generate more new customers and enhance your brand image.