Galesburg Radio Center Home Sound Advice Archive  
154 E. Simmons Street
Galesburg, IL. 61401
Business Line: 309.342.5131
Fax Line: 309.342-0840
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First Impressions



You’ve always known that your sales people create a hard-to-change first impression with your customers in the first three seconds, but did you know your advertising faces the same challenge?

What your ads say in the first three seconds dictates whether your prospects will tune-in or tune-out, to your message.

Reporters have long known that it is the lead paragraph which dictates whether the recipient tunes in or out of the rest of the story. In an effort to develop the all-important ‘creative hook’ at the top of your ads on websites, many headlines end up with more ‘creative’ than ‘hook’. In the coming New Year, we recommend you carefully consider the first three seconds, the headline, of every ad, blog, text, email or post you create.