Galesburg Radio Center Home Sound Advice Archive  
154 E. Simmons Street
Galesburg, IL. 61401
Business Line: 309.342.5131
Fax Line: 309.342-0840
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What’s In It For Me?

 
Your prospects and customers do NOT want to hear about you, your products or your services in your advertising. What they do want to know is, “What’s In It For Me?”

Instead of saying, “We have slashed the price on our leather living room set by $500,” say the same thing from a customer’s point of view…. “You will save $500 on the new leather living room you’ve been dreaming about.”

Writing effective ad copy is all about empathy. Empathy is defined as, ‘the capacity to participate in one’s thoughts or feelings’. You see, it’s not about YOU slashing prices; it’s about me saving money. It’s not about you offering a guarantee; it’s about me being able to sleep at night knowing I’ve purchased the right product.

We use the Empathy Index to measure the relevance of your advertising,