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Your Real Unique Selling Proposition

 
Up until a few years ago, advertising and branding focused on differentiating your business from the competition with what was commonly called your, ‘Unique Selling Proposition.’

But today, it is doubtful that your marketing or advertising truly present a Unique Selling Proposition.

Your customers and prospects probably perceive that your products and prices are similar, or comparable to, your competitions products and prices.

The U.S.P. you can deliver, however, is a Unique Serving Proposition Position Tom Hopkins, the author of How to Master the Art of Selling and 11 other books on sales says, “Selling is Serving.”

In a world of perceived parity prices and products, your customers often measure you by the service and experience you deliver.