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Insane Ads

 
You may have heard about the various ad blocking software that helps your prospects avoid your online ads.

But frankly, even without ad-blocking software, the human mind learned how to block out and avoid annoying ads in all media long before the internet came along. Marketing experts have learned that there are no media which do not produce results, there are only messages that do not produce results.

When you’re creating your next message, be it for online or on-air, ask yourself, “What’s in it for my prospects to listen to or view this ad?”

Advertising guru and author, Roy Williams, poses the question, “For some insane reason, advertisers want their ads to look and sound like ads…..why is this?”