Galesburg Radio Center Home Sound Advice Archive  
154 E. Simmons Street
Galesburg, IL. 61401
Business Line: 309.342.5131
Fax Line: 309.342-0840
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Momentum for Your Advertising Results

 
IImagine you have a salesperson who has developed great customer relationships and helped to build your business.

Then picture what you would do if another experienced salesperson offered to join your company and bring with them their great customer relationships and database.

Would you terminate your current salesperson in favor of hiring the new salesperson, or would you increase your sales even more by keeping both salespeople?

Would it make sense to abandon one sales source to utilize another?

Advertising is merely multiplied salesmanship, permitting businesses to make mass ‘sales calls’ and reach more people than their salespeople alone can reach on a regular basis.

And while there are a lot of new media choices available to businesses like yours today, in most cases it makes much more sense to maintain what has built your business and add new media to your mix, rather than abandon what has worked in favor of trying something ‘new’.