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The Secret to Increased Customer Count

Many businesses measure the success of their marketing campaigns by their customer count, that is the number of customers they count visiting their physical or virtual locations.

But the only sustainable marketing effort is an effort that makes each and every customer feel like they count.

Business guru, Peter F. Drucker said, “The purpose of marketing is to attract and keep customers.

In a world of parity products and easy online price comparisons, your only competitive advantage is the way you make your customers feel like they count.

Wayne Ens, the marketing consultant we work with to produce these weekly marketing tips for you says “Advertising can’t make a bad business a good business.” He goes on to explain his measure of a good business is in the second half of Drucker’s equation. “If you don’t already have repeat and referral business” says Ens, “there is something inherently wrong with your business that advertising can’t fix.”