Galesburg Radio Center Home Sound Advice Archive  
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Galesburg, IL. 61401
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Winning on the Web

The internet has changed the way your customers buy. Before most purchases, they go online to learn more about you, and your competitors. When prices and promises seem to be similar on every review and website, ‘trust’ becomes the great tie breaker. Successful marketers today know the route to higher closing ratios and sales is built upon stronger customer relationships. And those relationships are built upon trust.

‘Trust’ is defined as; ‘confidence in a person or thing because of the qualities one perceives in them’. Your advertising and your front line people, can create the qualities your prospects perceive in you and cause them to choose you over your competitors when they go online.

If your customer count and page views are not reflected in your sales, you need to examine three key areas:

1.) Does your advertising pre-sell customers and build realistic expectations?
2.) Does your website answer the questions your customers are asking?
3.) Are your front line salespeople competent and confident?

The powerful marketing combination of credible advertising to pre-sell your prospects and  knowledgeable salespeople to improve your closing ratios will increase your online R.O.I. (Return on Investment) and sales.

In the Top 10 Trust Techniques ©, number 1 is to Train Your People in Product Knowledge. Selling is merely transference of confidence. If your people have confidence in the quality and value you deliver, that confidence will be transferred to your prospects when they ask questions or hear a presentation.