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The Power of 3

The teaching three-part formula used by teachers to help students remember what they’ve learned is simple;

1. Tell the kids what you are going to tell them.
2. Then tell them.
3. Then tell them what you told them.

Teachers know that if their students do not get the message in this fashion, three times in a seven day window, they won’t retain what they’ve learned, and they’ll probably fail the test.

Research has proven that your advertising must follow a similar formula.

If you want your customers and prospects to retain and remember your advertising message, they must hear your message three times in any given seven day window. In advertising, this formula is known as ‘a frequency of three’ and it’s one of The Six Steps to Ads That Stick.