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Marketing's 2 Most Powerful Words

"New" and "Free."

Marketing practitioners have long known about the power of these two words.

Buyers have always been attracted to that which is new, and can't resist offers that include something free.

The problem with these two words as marketing tools is that neither is sustainable.

Nothing is new forever, and you can't stay in business giving away your product for free. Can you say "Facebook"? Much to the chagrin of businesses that flocked to the ‘new’ Facebook to build huge fan data bases because it was ‘free’, it is no longer new or free.

There is no doubt that the internet has changed the way your customers buy. So in light of growing social media fragmentation and cost, how can you best use the internet to win more customers and sales?