Galesburg Radio Center Home Sound Advice Archive  
154 E. Simmons Street
Galesburg, IL. 61401
Business Line: 309.342.5131
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Magic Formulas

Everyone seems to want the magic formula that goes into the secret sauce called ‘success’. And Albert Einstein’s formula for ‘genius’ was the ability to make the complicated look simple.

With all of the traditional and emerging media choices you have today, having simple rules and formulas to guide your advertising decisions can help clear up the confusion and keep your strategies on target.

One of our ‘magic formulas’ was prescribed by internet guru, Seth Godin when he said, “It’s better to be sought online, than to be found.” In other words, the business that has established a brand or pre-search awareness and preference for their business, will take preference over an unheard of business that is merely found amidst a long list of competitors by accident. Does your advertising establish a preference for your business before your prospects begin their online search?