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Facebook Folly

“Natural advertising”, advertising that doesn’t look like advertising, is all the rage with the online folks in their attempt to capture the attention of consumers in an increasingly fragmented and cluttered digital world.

If your business is active, or planning to be active on social media, this YouTube video is a must watch.

http://www.youtube.com/watch?v=oVfHeWTKjag)

Today, some national advertisers might be happy with ‘clicks’ and ‘likes’ from around the globe but local businesses soon lose their enthusiasm for technology.

The internet is called the “world wide web” for a reason. Global clicks, likes from around the world, followers and page views, seldom translate to local sales.

Click herefor me to deliver an article from Advertising Age Magazine that clears up the confusion about which media can give you the highest return on your advertising investment.