New Media Marketing
“New” has always been a powerful word in marketing. “New” media captures all of the media headlines today and why not? The root word of news, is “new”, meaning anything that is not new doesn’t make headlines today.
Often, what’s positioned as new, is really old and tried and proven. The best new media practitioners will always be strong advocates of multi-media or cross-platform/cross- channel promotions. Some may call cross-channel promotions “integrated media”, but there is nothing new about the power of cross-channel promotions.
Greek philosopher Aristotle, born 384 B.C., explained this power as “synergy”.