Selling Your Sellers
You have two important customer groups you must sell to be successful. We define a ‘customer’ as anyone who can make or influence a purchase. Group number one, of course, is your paying customers; the external consumers who buy your products or services.
However, the value of group number two, your staff, is often under-estimated. It is these internal customers who have the greatest impact on your revenues.
Businesses do not deliver good service; people deliver good service. The image of your company and its products is often impacted more by the people who sell,