Weekly Tips to Help You Grow Your Business

Does Your Advertising Get Past The B.S. Meters?

Advertising does not work like it used to for two reasons:

1.) Technology The internet has trained us to quickly avoid hype as we access only the information and entertainment we want. Consumers who used to absorb TV commercials that interrupted their favorite shows now have remote controls or digital recorders to help them skip past these messages. People who used to get their weather forecasts in the morning paper now get up to the minute weather from radio, TV or on-line.

 

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