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When was the last time you heard anything about Pokémon GO, the once-popular location-based reality game? Pokémon GO took the world by storm on July 6th, 2016, and is already not much more than a distant memory. Businesses with huge marketing departments, like McDonald’s, were able to jump on that bandwagon before it lost momentum. But by the time small and medium-sized businesses tried to get in on the popularity, it had already faded.