Weekly Tips to Help You Grow Your Business

Marketing Myopia

Myopia is ‘near-sightedness’ or the lack of ability to see things clearly unless they are very close.

Many local businesses suffer from marketing myopia, particularly if they carry an exclusive product line or are the only business in the market that sells what they sell.

Marketing myopia is when you are too short-sighted to clearly see how many competitors you have for your customers’ dollars.


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