Help Your Customers Sell Themselves
You’ve probably been to a market where one vendor shouted at you about how much you would save buying his product while another simply gave you a sample to taste.
The vendor who let you sample his products and let you sell yourself probably won.
The most successful sales people today aren’t pushy or manipulative.
They believe selling is merely teaching their prospects why their product or service offers the best solution. In the academic world, there are basically two teaching models.