Weekly Tips to Help You Grow Your Business

The Dark Side of Prequalifying Your Prospects

There is an old story about the Jaguar sales person who lost a sale to rocker ‘Rompin Ronnie Hawkins’ because he pre-qualified him.

The successful rockabilly singer did not want for cash, but didn’t look like a typical Jaguar customer when he entered the dealership with his long hair, a beard, and tattered jeans.

The legend goes that when Ronnie seated himself in the Jaguar on the showroom floor,


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